Uni-City 2049 is a new neighborhood retail mall in Jiangxi Nanchang, developed by Jiangxi Vanke. This vibrant development aims to create a dynamic community hub for young residents. We are honored to develop their brand identity, graphic elements, and wayfinding signage, using a lively color palette to bring a fresh, youthful touch. Our design ensures Uni-City 2049 stands out as a modern retail and community beacon, with intuitive, visually appealing signage enhancing the shopping experience. This branding strategy reflects the mall’s energetic atmosphere and aligns with Jiangxi Vanke’s vision of innovation and community engagement.